Hiring Female and Male Voice over Actors
Do you ever wonder why clients choose a male or female voice over actor for their project? The decision ultimately depends on the goals and objectives of the project, as well as the target audience. Some projects may require a deep, authoritative voice that is typically associated with male voices, while others may require a softer, more emotive voice that is typically associated with female voices. It is also common for projects to use both male and female voices to provide a diverse range of voices and perspectives. Here are some factors that clients consider:
Brand identity: The voice of the narrator or spokesperson can help to convey the brand's identity and values. For example, a luxury brand may want to use a smooth and sophisticated male voice, while a youthful and energetic brand may prefer an upbeat and friendly female voice.
Target audience: The gender of the voice actor may also depend on the target audience. For example, a toy company targeting children may prefer a female voice with a playful tone, while a financial institution targeting adults may opt for a male voice with a professional tone.
Emotional impact: The tone and inflection of the voice actor can also have a significant emotional impact on the listener. A female voice may convey warmth, empathy, and nurturing, while a male voice may convey strength, authority, and confidence.
Personal preference: In some cases, personal preference may also come into play. The client or creative team may simply prefer the sound of a particular gender's voice for the project.
In recent years, there has been a push for more diversity and representation in the voiceover industry, and more opportunities are being created for female voices and voices from other underrepresented groups. Additionally, many clients and audiences are seeking more inclusive and diverse representation in the media, which has also contributed to more opportunities for a variety of voices.
Certain studies have shown that both male and female voices can have their own unique advantages and may be more effective in certain situations. For example, a study conducted by the University of Miami found that female voices tend to be more effective at conveying emotional information, while male voices tend to be more effective at conveying technical information. Another study conducted by the University of Stirling found that male voices tend to be perceived as more authoritative and credible in certain contexts, while female voices tend to be perceived as warmer and more empathetic.
Ultimately, and ideally, clients should choose the best voice over actor for the specific project, based on their skills, experience, and ability to convey the intended message, regardless of gender. As a voice over actor, you can only control the quality of your audition and not the gender they end up choosing, so keep practicing to hone those acting skills!